It is easy to lie with statistics. It is hard to tell the truth without it.
― Andrejs Dunkels
Do you think your company should leverage Big Data? Are you looking for Hadoop and Apache Storm engineers already? Did you evaluate cloud service to run distributed computations and your DevOps team enjoys some good trainings about how to manage those?
Well, as long as you actually need all that stuff: Yes, there is a lot of buzz around Big Data. And yes, I am convinced there is a tremendous amount of value in it. Big Data based companies are real and they can have disruptive products.
Actually Big Data is their biggest problem and challenge! Their benefit is data driven decision making. Extensive data analysis and taking insights from that into action is what drives their products. Taking full use of this strategy still is a big competitive advantage in many business domains and almost any company can leverage that.
Get a data driven culture first, start analyzing your data and most importantly: Take action based on the analytical results. After that: Rinse and repeat.
It might happen that computations become infeasible and challenging with traditional approaches. Only then consider getting into Big Data technologies, because now Big Data is a problem you have to solve.
No reason to worry, there are good solutions out there these days: Start looking for Hadoop and Apache Storm engineers. Evaluate cloud service to run distributed computations and your let your DevOps team enjoys some good trainings about how to manage those.
Making sense of data is an advantage, Big Data might be a problem you need to solve along the way.